Daria Matveeva

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Oxygen is a US digital bank with a unified app for both personal and business finances, designed for go-getters who need effective money management on the go. Our project focused on enhancing the first user experience to be as simple and seamless as possible, creating a great first impression.

Oxygen:

A small number of users completed their application

A large number of fraudsters

Small percentage of users who added funds to their account

Customers:

The product’s value is unclear

The application process lacks transparency and is not user-friendly

Expectations were not set effectively

The first essential step was to analyze our current process and identify pain points throughout the flow. Working closely with the product owner, I conducted this research and presented the design-focused analysis to stakeholders.

7.54%

of clients successfully complete their applications

45%

of clients are declined by the KYC provider

3.0

Trustpilot reviews rate

I created JBTD (Jobs to Be Done) materials and scenarios to guide initial discussions and identify the most effective user flow.

Through iterative refinement of the wireframes and collaboration with stakeholders, we established a flow that addresses both business objectives and user needs.

Using the new design system, I prepared final high-quality designs for both the mobile
and web apps for the personal application and onboarding flow.

Using the new design system, I prepared final high-quality designs for both the mobile and web apps for the personal application and onboarding flow.

We were about to release this feature, but unfortunately, these enhancements are on hold due to complications with the sponsor bank and company.

However, I gained valuable experience in presenting and persuading my ideas to stakeholders and the team, and in collaborating with KYC providers and a remote development team.

Also, I partnered with the design system designer, shaping and collaborating to develop a design system driven by the flow I crafted.